Our goal was to create a captivating 10-second looped GIF animation featuring snowfall in a vibrant vector-themed amusement park setting. The animation showcases dynamic elements within the park while ensuring the snowfall effect adds an enchanting atmosphere, captivating viewers' attention.

The dynamic movement of the snowfall and animated elements within the theme park can quickly capture the viewer's eye, increasing the likelihood of engagement with the ad.

The vector art was designed in Adobe Illustrator and animated inside of Adobe After Effects. We were able to create a primitive looping snowfall through the use of CC Particle World and looping animated assets with keyframes.