Dive into a vibrant vector-themed wonderland, where enchanting snowfall animations create captivating magic, boosting viewer engagement and retention.

⸺ Project Overview

Our goal was to create a captivating 10-second looped GIF animation featuring snowfall in a vibrant vector-themed amusement park setting. The animation showcases dynamic elements within the park while ensuring the snowfall effect adds an enchanting atmosphere, captivating viewers' attention.

⸺ Loopable Media

The dynamic movement of the snowfall and animated elements within the theme park can quickly capture the viewer's eye, increasing the likelihood of engagement with the ad.

⸺ Creative Approach

The vector art was designed in Adobe Illustrator and animated inside of Adobe After Effects. We were able to create a primitive looping snowfall through the use of CC Particle World and looping animated assets with keyframes.

Programs Used